Did you use your cell phone today to read email, check the weather or scan news headlines?
If so, you used a mobile site or mobile app, and you're hardly alone.
As a digital marketer, you're responsible for mobile best practices at your organization.If so, you used a mobile site or mobile app, and you're hardly alone. As a digital marketer, you're also probably responsible for mobile best practices at your organization and the news out there is confusing. Let's shine a light on it and give it some clarity, shall we?
You can also watch this video where I present mobile challenges:
See the entire video here: https://vimeo.com/26575144
The Mobile Landscape
Nearly half (46%) of all American adults own a smartphone, up 11% from last year, according to the Pew Research Center's Internet and American Life Project. More people now own a phone that can access the Web – iPhones, Blackberries, Androids, etc – than those who carry a more basic cell.
We already know Americans are heavily searching for information online. Increasingly, they are doing those searches on a smartphone, either when they're on the on go or instead of using a computer.
Your digital marketing plan should include a mobile strategy, which may include a smartphone-friendly mobile site or separate, downloadable apps. In fact, some experts are saying that you should design everything using a mobile-first attitude—meaning, assuming your audiences will ONLY consume your content on mobile devices.
Should you be thinking mobile-first?If you are considering your mobile content strategy, here are five things to consider and analyze, before deciding if a mobile-first strategy is right for you:
- Analytics—what is the primary way users are accessing your site?
- Web or App—are you delivering content through a mobile website or an app?
- Engagement—are you noticing a drop off when users access your content through a mobile device? Do they stay engaged with content as long as they do on a desktop?
- Conversion—if you are selling something, then you need to look at your conversion rate on mobile vs. a desktop
- Social Media—since a lot of social media interaction happens on mobile devices, it makes sense to measure your interaction. See how your audience is interacting with your content in those spaces.
Download our Writing for Mobile WhitepaperMobile is huge and on the rise. Make sure you know as much about it as possible: you can download Aha Media's whitepaper, 5 Great Tips on Writing for Mobile. You'll find 5 tips to help improve your mobile writing and planning for a mobile content strategy.
Note: This content first appeared in the Content Ahas newsletter, a bi-monthly email newsletter dedicated to content strategy, content marketing, social media and mobile. Sign up to receive Content Ahas here in the upper right corner of the blog.